Supply Chain

The Supply Chain view lets you see a company's upstream suppliers and downstream customers, helping you understand business dependencies and identify potential risks or opportunities.

[screenshot: supply-chain]

What It Shows

For any company, the supply chain view displays:

• Suppliers — companies that provide goods, services, or components
• Customers — companies that buy from this company
• Competitors — companies in direct competition
• Revenue exposure — how much of a supplier's revenue comes from a specific customer (when available)

Stocks Only

The Supply Chain view is available for individual stocks (equities). It is not available for indices, ETFs, crypto, or forex pairs.

How to Use It

1. Open any stock's detail page.
2. Navigate to the Supply Chain tab.
3. View the upstream (suppliers) and downstream (customers) relationships.
4. Click on any connected company to see its supply chain.

Graph Navigation

The Supply Chain is displayed as an interactive node graph powered by the Company Explorer engine.

Expanding Relationships

Click the + button on any company node to load its suppliers, customers, and competitors. The graph grows as you explore — you can trace relationships multiple levels deep, from raw material suppliers to end consumers.

Drag, Pan, and Zoom

• Drag any node to reposition it on the canvas.
• Pan by clicking and dragging the background.
• Zoom with the mouse wheel or the +/- controls.
• A mini-map in the corner helps you navigate large graphs.

[screenshot: supply-chain-graph]

Node Types

• Company nodes show the ticker, name, current price, and sector. Colors indicate the relationship type: cyan for suppliers, green for customers, red for competitors. The center company is highlighted in amber.
• Investor/Fund nodes (purple) show institutional holders with AUM and ownership percentage.
• Person nodes (teal) show board members and executives with their title.

Filtering

Use the filter buttons at the top of the graph to show or hide specific relationship types (Suppliers, Customers, Competitors, Investors, Board). This helps you focus on the relationships that matter for your analysis.

AI-Powered Data

Supply chain relationships are generated using AI analysis of public information. The AI identifies suppliers, customers, and competitors along with estimated revenue exposure percentages.

You can also use the AI panel to ask questions about the supply chain in natural language:

• "Show suppliers of TSMC"
• "Who are Apple's biggest customers?"
• "Find the path from NVDA to Coca-Cola"

The AI expands the graph automatically based on your requests.

Saving Explorations

You can save the current state of your supply chain graph for later:

1. Click the Save button in the toolbar.
2. Give your exploration a name (e.g., "AAPL Supply Chain Deep Dive").
3. The entire graph — nodes, positions, expanded relationships — is saved.

To reload a saved exploration, click Load and select from your list.

Why Supply Chain Matters

Risk Identification

If a company depends heavily on a single supplier, disruptions to that supplier (natural disasters, trade restrictions, financial trouble) can affect the company's operations and stock price.

Example: If AAPL depends on TSMC for chips and TSMC faces production issues, Apple may struggle to meet product demand.

Investment Ideas

Supply chain analysis can reveal hidden opportunities:

• A growing company's key suppliers may benefit from increased orders
• Companies diversifying their supplier base may be reducing risk
• Suppliers to multiple industry leaders may have stable revenue

Earnings Impact

When a major customer reports earnings, pay attention to what they say about demand. If they are growing, their suppliers likely benefit. If they are cutting orders, suppliers may be affected.

Why Use This

Supply chain relationships are where stock-moving events often originate — but most investors only find out after the fact. A chip shortage, a factory fire, a trade restriction, or a key customer cutting orders all start in the supply chain before they hit the stock price. By understanding who supplies whom and who depends on whom, you can anticipate second-order effects, identify hidden investment opportunities in supplier companies, and manage risk in your portfolio before disruptions become headlines.

How to Get Started

1. Open any stock — search for a company like AAPL, TSLA, or AMZN and go to its detail page.
2. Click the Supply Chain tab — you will see the company at the center with suppliers on the left and customers on the right.
3. Expand a node — click the + button on any supplier or customer to load its own relationships. Trace the chain from raw materials to end consumers.
4. Ask the AI — open the AI panel and type "Who are the biggest suppliers for this company?" for instant analysis.

Pro Tips

• Focus on revenue concentration: When a supplier gets more than 20% of its revenue from a single customer, it is highly dependent on that relationship. If that customer cuts orders or switches suppliers, the stock can drop sharply. Look for the revenue exposure percentages when available.
• Track supplier diversification as a positive signal: Companies that are actively adding new suppliers (reducing single-source dependencies) are reducing their operational risk. This is a bullish signal that often goes unnoticed by the market.
• Use suppliers as leading indicators: Supplier earnings often come before their major customers' earnings. If TSMC reports strong demand from "a major smartphone customer," that is a bullish signal for AAPL before Apple even reports. Monitor supplier earnings calls for these clues.
• Check for geographic concentration: If a company's top 3 suppliers are all based in the same country or region, that creates geopolitical risk. Taiwan (semiconductors), China (rare earth minerals), and South Korea (batteries) are common concentration points.
• Combine with AI analysis: Ask the AI "What are the biggest supply chain risks for TSLA?" or "Which of Apple's suppliers are publicly traded?" to get an instant, synthesized view.
• Use Risk Scoring: Toggle the Risk button to color-code nodes by risk level. High-risk nodes (red) have concentrated dependencies or many competitors — they deserve closer attention.

Common Patterns

"Earnings season prep"

AAPL reports earnings next week and you own shares. Open Apple's supply chain and check the last earnings results of its key suppliers — TSMC, Broadcom, Qualcomm. If TSMC reported record revenue from mobile chips and Broadcom guided higher, that suggests strong demand for Apple products. Conversely, if Foxconn reported production slowdowns, that could mean lower iPhone shipments. This supplier intelligence gives you a data-backed expectation before Apple's numbers come out.

"Geopolitical risk assessment"

Tensions rise between the US and China, and you want to know which of your holdings are exposed. Open the supply chain for each major stock in your portfolio. Check how many suppliers are based in China or Taiwan. If NVDA depends on TSMC (Taiwan) for chip fabrication and several Chinese companies for packaging, your NVDA position has significant geopolitical exposure. Consider hedging with a put or reducing position size until the situation clarifies.

"Finding hidden supplier investments"

You are bullish on EV growth but think TSLA and RIVN are fully valued. Open Tesla's supply chain and look at its suppliers — battery makers, semiconductor companies, raw material providers. A company like Albemarle (lithium supplier) or ON Semiconductor (power chips for EVs) might benefit from the same EV growth trend at a lower valuation. These "pick and shovel" plays in the supply chain often offer better risk-adjusted returns than the headline companies.

Related Features

• Company Explorer — for a visual graph of the full relationship network including investors, board members, and subsidiaries beyond just suppliers
• AI Analysis — ask the AI to synthesize supply chain risks: "What happens to Apple if TSMC has production issues?"
• Charts & Indicators — after identifying a supplier, open its chart to analyze the technical setup before investing
• Stock Screener — screen for companies in specific supply chain sectors (e.g., semiconductor equipment, lithium miners) to find the best-valued picks